Viet Nam expects to lure 17-18 million int’l tourists in 2024

The planned tourism revenue is 1.25 times higher than that in 2023 and 1.2 times more than the figure before the outbreak of COVID-19 in 2019.

In pursuance of the above targets, the VNAT will implement key programs and initiatives, and promote the development of new tourism products.

The VNAT will also conduct thematic tourism marketing campaigns, establish a national tourism database, and roll out promotional activities at both the domestic and international levels.

Viet Nam’s tourism market was forecast to recover and “full recovery is expected from 2024,” said Troy Griffiths, Deputy Managing Director of Property Consultancy Savills Viet Nam.

In 2023, Viet Nam welcomed 12.6 million foreign visitors, surpassing the initial target of eight million and reaching 70 percent of the figure posted in 2019.

By the end of the year, the actual number of domestic tourists was 108 million, surpassing the 85 million recorded in 2019.

Experts attributed the achievements to strong efforts made by all stakeholders, especially the Government.

Last year, Prime Minister Pham Minh Chinh chaired national conferences on tourism development, on March 15 and November 15. The Prime Minister also issued a resolution on accelerating tourism recovery and development in an effective and sustainable manner. Three months later, the Government issued two more resolutions on granting e-visa and increasing the temporary stay to 45 days for citizens of 13 countries that are unilaterally exempted from visas.

Localities actively deployed tourism promotion programs as well as cultural and sports activities to encourage travelling activities, while introducing new products to lure more international tourists.

Also in 2023, Viet Nam's tourism won many awards from the World Travel Awards, including the World’s Leading Heritage Destination 2023 for the fourth time and Asia’s Leading Destination.

A large number of Vietnamese localities were honored. Notably, the capital city of Ha Noi won the “Asia's Leading City Destination 2023” and "Asia's Leading City Break Destination 2023” awards. Meanwhile, Ho Chi Minh City won “Asia’s Leading Business Travel Destination” and “Asia's Leading Festival & Event Destination 2023” awards.

Hoi An was honored as Asia's Leading Cultural City Destination 2023, while Moc Chau was named Asia’s Leading Regional Nature Destination 2023. Phu Quoc Island won the "Asia's Leading Luxury Island Tourism Destination 2023" award.

The northernmost border province of Ha Giang for the first time won the title of “Asia’s Leading Emerging Tourism Destination”. Northern Ha Nam province received the award for “Asia's Leading Regional Cultural Destination 2023”./.