Viet Nam aims to rank top 30 worldwide in Soft Power index
VGP - The Government has approved a communication strategy on promotion of Viet Nam’s images abroad in the 2026-2030 period, with a vision towards 2045.
Under the strategy, Viet Nam targets to become one of Asia's leading nations in terms of national branding and image, striving to rank among the top 3 in ASEAN and top 30 worldwide in terms of the Soft Power index by 2045.
Viet Nam will be clearly recognized as that of a developed, humane, creative, responsible, and trustworthy country—a symbol of peace, stability, national unity, and cooperation for development in the region and the world.
Viet Nam will become an attractive destination for tourism, investment, innovation, and international cultural exchange, aiming to lure around 70 million international visitors annually and effectively attract high-quality foreign direct investment (FDI), contributing to the goal of building Viet Nam into a developed and high-income country by 2045.
Viet Nam has maintained its global position for Soft Power, holding steady at 52nd out of 193 nations worldwide and 9th in Asia, while strengthening the core perceptions underpinning its influence, according to a new iteration of the Global Soft Power Index by Brand Finance.
Soft Power is defined as a nation's ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics, etc.) through attraction and persuasion rather than coercion.
Diplomatically, Viet Nam has strengthened its reputation as a cooperative and constructive regional actor. The nation improved by 12 ranks to 70th for 'good relations with other countries', accompanied by gains in perceptions of helpfulness, human rights, and international cooperation. These developments align with Viet Nam's deepening diplomatic ties, trade partnerships, and participation in global and regional initiatives.
Viet Nam's tourism sector marked a milestone year in 2025, with international arrivals reaching nearly 21.2 million, up more than 20.4 percent from 2024 and the highest level on record, highlighting the sector's strong recovery.
Last year, the nation attracted US$38.42 billion of FDI capital, surging 0.5 percent year-on-year./.
