Tourism booms during Tet with 14 million visitors

Several key destinations recorded a sharp rise in international arrivals. Da Nang received an estimated 510,000 foreign visitors, up 32 percent year-on-year; Hue welcomed approximately 238,200, a surge of 207 percent; Ha Noi saw 217,000 international arrivals, an increase of 55 percent; and Ho Chi Minh City attracted around 170,000, up 51.7 percent. Khanh Hoa and An Giang also reported growth of between 23 percent and 28 percent in overseas visitor numbers.

Ho Chi Minh City welcomed approximately 4.32 million domestic and foreign visitors over the holiday, up 35 percent annually, generating tourism revenue of VND12.15 trillion (US$467.85 million), a 42.9 percent increase. Its average room occupancy stood at 75 percent.

Ha Noi received an estimated 1.34 million domestic and foreign visitors, up 36.3 percent, with total revenue reaching VND 4.87 trillion, up 40.2 percent; and occupancy rates at four- and five-star hotels exceeded 72 percent.

Da Nang welcomed around 1.1 million domestic and foreign visitors, an annual rise of 27 percent, with revenues of VND3.96 trillion. An Giang recorded 1.7 million visitors, generating VND2.622 trillion, an increase of nearly 40 percent. Lam Dong received approximately 910,000 visitors, with room occupancy rates of 75-80 percent.

No serious incidents involving tourists were reported nationwide during the nine-day holiday.

These outcomes highlight the robust rebound of key tourism centers and underscore their leading role in driving growth and generating positive momentum across the sector during Tet.

Encouraging signs at the outset of the Year of Horse are expected to provide fresh impetus for the industry as it strives towards its 2026 targets of 25 million foreign and 150 million domestic arrivals./.