• An Giang
  • Binh Duong
  • Binh Phuoc
  • Binh Thuan
  • Binh Dinh
  • Bac Lieu
  • Bac Giang
  • Bac Kan
  • Bac Ninh
  • Ben Tre
  • Cao Bang
  • Ca Mau
  • Can Tho
  • Dien Bien
  • Da Nang
  • Da Lat
  • Dak Lak
  • Dak Nong
  • Dong Nai
  • Dong Thap
  • Gia Lai
  • Ha Noi
  • Ho Chi Minh
  • Ha Giang
  • Ha Nam
  • Ha Tinh
  • Hoa Binh
  • Hung Yen
  • Hai Duong
  • Hai Phong
  • Hau Giang
  • Khanh Hoa
  • Kien Giang
  • Kon Tum
  • Lai Chau
  • Long An
  • Lao Cai
  • Lam Dong
  • Lang Son
  • Nam Dinh
  • Nghe An
  • Ninh Binh
  • Ninh Thuan
  • Phu Tho
  • Phu Yen
  • Quang Binh
  • Quang Nam
  • Quang Ngai
  • Quang Ninh
  • Quang Tri
  • Soc Trang
  • Son La
  • Thanh Hoa
  • Thai Binh
  • Thai Nguyen
  • Thua Thien Hue
  • Tien Giang
  • Tra Vinh
  • Tuyen Quang
  • Tay Ninh
  • Vinh Long
  • Vinh Phuc
  • Vung Tau
  • Yen Bai

Strengthening public-private partnership and digital transformation in tourism

VGP - In the first nine months of 2022, there were over 1.8 million international visitors to Viet Nam, reaching about 30 percent of this year' preset target.

October 28, 2022 5:00 PM GMT+7
Strengthening public-private partnership and digital transformation in tourism - Ảnh 1.

With only two months left until the end of the year,  experts and regulators proposed many solutions to quickly recover the "smokeless industry", in which public-private partnerships and digital transformation were considered driving forces for international tourism development.

Viet Nam was also ranked No. 1 among the 25 countries with the fastest recovery of the domestic aviation market in the world after the pandemic.

According to experts, the great development potential of the aviation industry and the flexibility in planning small airports have increased connectivity and tourism development, including the public-private partnership.

Specifically, while resources from public sector investors are devoted to tourism infrastructure and training programs, improving the quality of human tourism resources, the private sector provides resources for tourism products and services, accommodation and transportation.

Besides public-private cooperation, digital transformation is also considered the key to opening the door to international tourism after the pandemic.

According to a survey by Indochina Capital Group and Wink Hotels, 64 percent of travellers use online channels and online travel agencies (OTAs) to book rooms, and 91 percent are interested in digital advertising from hotels.

"It is necessary to apply digital transformation in customer transactions and promote digital marketing to expand the market. Sustainable tourism development needs to be associated with the digitalization process", said Liz Ortiguera, Chief Executive Officer of the Pacific Asia Travel Association./.