Nha Trang named among summer’s top 15 emerging travel destinations in 2025

The central coastal city is also the only representative from Viet Nam to make the list, which was compiled based on comparative data of pre-booked airline tickets for the summer seasons of 2024 and 2025.

The report showed that interest in visiting Asian cities is mainly driven by Asian, European and American travelers.

Asia also tops the summer trip list for Middle Eastern travelers, though bookings rose the most for trips.

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Earlier, Nha Trang was among the top 10 most searched Vietnamese destinations, along with Ho Chi Minh City, Ha Noi, Da Nang, Phu Quoc, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue, according to data from Google Destination Insights.

The tourism industry in Khanh Hoa, particularly in Nha Trang, is on a rapid recovery trajectory following the COVID-19 pandemic.

The rapid growth of Nha Trang's tourism can be attributed to the unique value of Nha Trang Bay, one of the most beautiful bays in the world.

The bay features 19 large and small islands that create a magnificent and picturesque landscape.

It also preserves many unique cultural heritage values closely related to the marine and island environment.

Statistics of the city's Department of Culture, Sports and Tourism showed that more than 3.6 million visitors travelled to the city in the first four months of this year, including 1.8 million foreign arrivals, up 11.6 percent against the same period last year./.