Hoi An - most welcoming destination in Viet Nam: Booking.com
VGP - Hoi An Ancient Town in the central city of Da Nang led the list of 10 most welcoming destinations in Viet Nam by one of the world’s leading digital travel platforms Booking.com in its 14th edition of Traveller Review Awards.
A corner of Hoi An Ancient Town - Photo: vietnamnews
The other destinations include Mai Chau in Phu Tho Province, Cu Lao Thu in Lam Dong Province, Ninh Binh, Ha Giang in Tuyen Quang Province, Con Dao Island in Ho Chi Minh City, Phong Nha in Quang Tri Province, Da Lat in Lam Dong Province, Phu Quoc Island in An Giang Province, and Cao Bang.
This year's list for Viet Nam features a diverse range of destinations, from historic old towns and tranquil mountain retreats to sun-drenched coastlines. These destinations reflect the breadth of Viet Nam's travel landscape, united by a shared spirit of hospitality that continues to leave a strong impression on visitors.
Booking.com's country head for Viet Nam Branavan Aruljothi said a destination is defined as much by the warmth of its people as by its landscapes and heritage.
Whether it is a host in Hoi An preserving architectural history or a local community in Ha Giang and Mai Chau welcoming travellers into their daily lives, he added, these interactions shape experiences that travellers remember long after their journey ends, he shared.
The Traveller Review Awards are our way of recognising these hospitality heroes and expressing gratitude from Booking.com and millions of travellers from all around the world,Aruljothi said.
Viet Nam welcomed nearly 2.5 million foreign visitors in January 2026, the highest monthly figure ever — as visa reform and stronger tourism promotion strategy continued to fuel the sector's post-pandemic recovery, according to the National Statistics Office.
In 2026, the nation targets 25 million international arrivals and 150 million domestic tourists.
Last year, nearly 21.17 million international visitors traveled to Viet Nam, up by an impressive 20.4 per cent from a year earlier, marking the first time the country's tourism industry has surpassed the 21-million threshold.
Powered by more than 370 million verified traveller reviews worldwide, the awards recognize partners who consistently deliver outstanding hospitality and service.
In Viet Nam, 13,052 accommodation partners, including 6,503 homes, were recognized with a Booking.com Traveller Review Award, reflecting the country's growing hospitality sector and commitment to delivering memorable guest experiences./.
