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Central region sees rapid tourism revitalization in post-COVID pandemic

VGP - Central tourism destinations have witnessed a soaring number of tourists especially during summer holidays.

July 06, 2022 5:44 PM GMT+7
Central region sees rapid tourism revitalization in post pandemic - Ảnh 1.

The Golden Bridge inside the Bana Hills in Da Nang has attracted a lot of tourists since its opening

Da Nang, the popular coastal tourist destination experienced positive tourism recovery in which room occupancy rate hit 70-75 percent during weekends. 

Especially, the central coastal city welcomed 18 delegations of MICE tourism with 7,200 visitors from February 21 to May 21.  

Sun World Ba Na Hill, an exotic theme park with lots of recreational amenities received over 350,000 visitors in the first half. 

In the rest of the year, 15 airlines will exploit international routes linking the central city with the Republic of Korea, Thailand, Singapore, Japan, and Malaysia in a bid to raise total frequency to 90 flights per week. 

Quang Binh province, an adventure tourism hub of central VietNam also joined the recovery trend. 

The province handled over 540,000 visitors including 7,674 foreigners, representing a year-on-year increase of 138 percent. 

Hoi An Ancient Town, a UNESCO World Heritage Site in Quang Nam province received 487,000 tourists in the January-June period, up 217.47 percent against the same period last year. 

Binh Dinh province, the land of martial arts welcomed nearly 2.3 million arrivals in the first half of the year. 

Three months have passed since Viet Nam completely reopened its tourism activities, including both inbound and outbound tours. 

Many travel agents said tours to Southeast Asia and Northeast Asia are currently magnets for Vietnamese travellers thanks to these destinations’ favorable visa and “vaccine passport” policies.  

The VNAT pointed out that although inbound tourism has been reactivated, the number of international visitors to the country has yet to reach pre-pandemic levels.

According to the World Economic Forum’s Travel and Tourism Development Index 2021, Viet Nam ranked 52nd among the 117 listed economies, jumping eight places from 2019.

Data from Google showed that the volume of international searches on Viet Nam’s tourism has grown by 50 - 75 percent, the fourth highest increase in the world./.