Vietcombank enters Asia’s Top 1000 list
VGP – The Joint Stock Commercial Bank for Foreign Trade of Viet Nam (Vietcombank) was the only Vietnamese bank to join the list of Asia’s Top 1000 Brands survey, the region’s most comprehensive research on consumer brand perception, presented by Campaign Asia-Pacific and based on an exclusive survey conducted by Nielsen.
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Vietcombank has spared no effort to accomplish modern standards to become the leading Vietnamese bank by 2020; one of 300 world’s biggest banks.
Earlier, Vietcombank was graded by credit rating agency Moody’s as the bank with the best asset quality in Viet Nam. Vietcombank improved its profitability thanks to the net interest margin (NIM) and the diversification trend in non-interest income. The agency maintained the results of Vietcombank’s credit ratings as in its July 2016 review.
The Nielsen survey was conducted from March 6-17 this year. The study explores consumer attitudes in 13 markets which are Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, the Republic of Korea, Taiwan, Thailand and Viet Nam.
Research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1,200 respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompasses 17 major categories which are alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, digital experience, courier services, ecommerce, media and telecommunications, sports, transportation, leisure and household and personal care and 79 sub-categories./.
By Kim Loan
