• An Giang
  • Binh Duong
  • Binh Phuoc
  • Binh Thuan
  • Binh Dinh
  • Bac Lieu
  • Bac Giang
  • Bac Kan
  • Bac Ninh
  • Ben Tre
  • Cao Bang
  • Ca Mau
  • Can Tho
  • Dien Bien
  • Da Nang
  • Da Lat
  • Dak Lak
  • Dak Nong
  • Dong Nai
  • Dong Thap
  • Gia Lai
  • Ha Noi
  • Ho Chi Minh
  • Ha Giang
  • Ha Nam
  • Ha Tinh
  • Hoa Binh
  • Hung Yen
  • Hai Duong
  • Hai Phong
  • Hau Giang
  • Khanh Hoa
  • Kien Giang
  • Kon Tum
  • Lai Chau
  • Long An
  • Lao Cai
  • Lam Dong
  • Lang Son
  • Nam Dinh
  • Nghe An
  • Ninh Binh
  • Ninh Thuan
  • Phu Tho
  • Phu Yen
  • Quang Binh
  • Quang Nam
  • Quang Ngai
  • Quang Ninh
  • Quang Tri
  • Soc Trang
  • Son La
  • Thanh Hoa
  • Thai Binh
  • Thai Nguyen
  • Thua Thien Hue
  • Tien Giang
  • Tra Vinh
  • Tuyen Quang
  • Tay Ninh
  • Vinh Long
  • Vinh Phuc
  • Vung Tau
  • Yen Bai

Viet Nam’s e-commerce market to reach US$40 bln by 2027

VGP - Viet Nam’s e-commerce market is predicted to increase by 28 percent, the highest rate among Southeast Asian nations, and reach US$40 billion by 2027.

October 15, 2022 4:06 PM GMT+7
Viet Nam’s e-commerce market to reach US$40 bln by 2027  - Ảnh 1.

Viet Nam’s e-commerce market is predicted to record the growth of 28 percent by 2027, SYNC Southeast Asia report shows - Photo: Bain & Company and Meta

This is part of the SYNC Southeast Asia report-Southeast Asia's digital consumers: A new stage of evolution, released by Bain & Company and Meta.

According to the report, the average contribution of e-commerce to total retail in Viet Nam has continued to grow at 15 percent over the past year with the online share to total retail standing at 6 percent.

Within the past year, the Southeast Asian nation recorded an additional 4 million digital consumers making online purchases.

Especially, eight out of every ten people of working age are now digital consumers. This means that the nation has 60 million digital consumers.

In the post-pandemic period, 10 percent of Vietnamese respondents to the report's survey had moved at least one of their shopping categories from offline to online.

The value of online shopping increased from US$45 in 2021 to US$50 in 2022, the report says.

SYNC Southeast Asia's research is done through surveys on approximately 16,000 digital consumers and interviews with over 20 customer experience managers in six Southeast Asian countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Viet Nam.