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Vietnamese businesses attend Foodex Japan 2023

VGP - Thirty-six Vietnamese businesses are showcasing their products at the 48th international food and beverage exhibition (Foodex Japan 2023), which kicked off in Tokyo, Japan, on March 7.

March 08, 2023 10:06 PM GMT+7
Viet Nam attends Foodex Japan 2023 - Ảnh 1.

Ribbon cutting to open the booth of Masan Consumer at Foodex Japan 2023 (Photo: VNA)

These enterprises bring to the exhibition various Vietnamese products like fruits, beverages, spices, frozen foods, and processed foods featuring with their eye-catching designs and quality suitable for the Japanese market.

Notably, Masan Group , for the first time, introduced a CHIN-SU spice collection, which is a unique combination of Vietnamese and Japanese cuisines, developed specifically for the Japanese market.

Dinh Hong Van, Senior Marketing Director of Masan, said that the research and development of products suitable for Japanese culinary culture is a new strategy of Masan to bring Vietnamese spices and brands to the world.

Masan also plans to sell its collection products in Viet Nam in March, offering opportunities for domestic consumers to experience more new spices.

Jorgre Imai, President of Imai Co., Ltd. - one of the Japanese importers of agricultural and food products, said Masan's move is a good signal for Vietnamese products, adding that his firm welcomes pioneering businesses to bring new products into the Japanese market.

Meanwhile, PAN Group planned to conquer Japanese consumers with value-added Vietnamese agricultural products such as tra fish, dried fruit, and coffee, which are deeply processed and produced and meet strict standards.

By attending Foodex Japan 2023, PAN Group wants to prove to the international community that Vietnamese-branded agricultural products and foods are high quality and can compete with products from other countries.

Other Vietnamese products displayed at the exhibition are fresh and processed vegetables and fruit, nutritious foods, aquatic and seafood products, spices, alcoholic or non-alcoholic beverages and confectionery.

According to Nguyen Duc Minh, Chargé d'affaires ad interim of the Vietnamese Embassy in Japan, the demand of Japanese consumers for Vietnamese goods has been increasing in recent years.

Meanwhile, the Trade Counsellor of Viet Nam in Japan, Ta Duc Minh, expressed his belief that after penetrating Japan, Vietnamese products can reach out to other markets worldwide./.