Shopee joins forces with Viet Nam's E-commerce
VGP – Viet Nam's E-commerce & Digital Economy Agency (iDEA) - Ministry of Industry and Trade of Viet Nam, and Shopee on Tuesday signed a Memorandum of Understanding (MOU) to promote and support Vietnamese micro, small and medium enterprises (MSMEs) in growing e-commerce exports to Southeast Asian markets.
Viet Nam's E-commerce & Digital Economy Agency (iDEA) - Ministry of Industry and Trade of Viet Nam, and Shopee sign a Memorandum of Understanding (MOU) to promote and support Vietnamese micro, small and medium enterprises (MSMEs) in growing e-commerce exports to Southeast Asian markets, Singapore, November 25, 2025.
In a ceremony held at Shopee's headquarters, Deputy Director-General of iDEA, Ms. Lai Viet Anh, and Mr. Jason Bay, Country Head (Viet Nam), Sea Limited, signed an MOU to launch "Shopee EZXports: Viet Nam Everywhere". A two year pilot, Shopee EZXports is a joint initiative that will see Shopee supporting iDEA in diversifying export markets, promoting regional economic integration through e-commerce, and accelerating digital transformation for Vietnamese businesses – focusing on MSMEs in particular.
Under Shopee EZXports, Shopee will collaborate with iDEA to implement three key areas of support. These include:
Establishing a "Viet am Pavilion" on Shopee to showcase authentic, high-quality Vietnamese products to consumers in Southeast Asia; Conducting capacity-building programs to equip 2,000 Vietnamese MSMEs with the skills, knowledge, and tools needed to succeed in cross-border e-commerce; and Organising regional promotional campaigns such as "Viet Nam Digital Export Week" and "ASEAN Sale with Viet Nam Brands" to enhance Viet Nam's national brand visibility, and connect local products with millions of consumers across the region.
Shopee EZXports complements other online export promotion efforts, such as:
"Shopee International Platform" (SIP), which has helped more than 350,000 Vietnamese sellers bring products to Southeast Asia and Taiwan; and "Direct Selling", launched in 2025, which empowers businesses to manage shopfronts in overseas markets with greater autonomy.
At the ceremony, Ms Lai Viet Anh, Deputy Director General of iDEA, noted Shopee's contributions to the Ministry of Industry & Trade's e-commerce development agenda, and said, "The signing of this Memorandum of Understanding marks an important milestone in the cooperation between iDEA and Shopee, turning strategic directions and policies into concrete actions while creating positive impacts on the development of cross-border e-commerce."
Ms. Lai Viet Anh (left) and Jason Bay, Country Head (Viet Nam), Sea Limited
Representing Shopee, Jason Bay, Country Head (Viet Nam), Sea Limited, said, "Shopee EZXports represents Shopee's long-term commitment to partnering with Viet Nam to boost e-commerce exports. With over 180 million USD of exports from Viet Nam facilitated to-date, Shopee not only and contributes to Viet Nam's goal of building a digitally empowered, outward-looking economy – we. It also supports ASEAN's goal of boosting intra-region trade amidst an uncertain global backdrop."
Witnessing the MOU signing, Tran Phuoc Anh, Viet Nam's ambassador to Singapore, said, "This MOU is a demonstration of Viet Nam's strong commitment to digital trade, our MSMEs, and the Viet Nam–Singapore economic partnership in the digital era."
He reaffirmed, "The Embassy will continue to support collaborations between Vietnamese Government agencies and Singapore-based digital platforms, investors, and innovation partners."
Vietnamese Ambassador to Singapore Tran Phuoc Anh (left) and and Jason Bay, Country Head (second left)
Agreeing, G. Jayakrishnan, Executive Director (Southeast Asia) of Enterprise Singapore, said, "Enterprise Singapore will continue to work with Singapore companies to connect the Vietnamese ecosystem to Singapore, to bridge opportunities in the digital economy and create conditions where collaboration can thrive."
About iDEA Viet Nam E-Commerce and Digital Economy Agency (iDEA), under the Ministry of Industry and Trade (MoIT), is the government agency responsible for e-commerce and digital economy development in Viet Nam. iDEA drives digital transformation, supports MSMEs in adopting e-commerce, and promotes online exports to strengthen Viet Nam's regional and global integration. |
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About Shopee Shopee is a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee. ANNEX - About Shopee EZXports: Viet Nam Everywhere Under the "Shopee EZXports" Memorandum of Understanding, iDEA under the Ministry of Industry and Trade and Shopee Viet Nam will jointly implement a series of comprehensive support activities for Vietnamese MSMEs around three main pillars, including: Pillar 1: Developing a "Viet Nam Pavilion" through Shopee International Platform Strengthen the online presence and competitiveness of Vietnamese goods regionally; and Promote intra-ASEAN consumption of Vietnamese goods. Export capabilities via e‑commerce, digital operations, logistics, and brand building; and Practical training courses and specialist workshops to help Vietnamese MSMEs develop the skills to operate effectively on international e‑commerce platforms. The "Viet Nam Pavilion" is a landing page that will showcase authentic, high-quality products from Vietnamese MSMEs to consumers in Southeast Asian countries, to: Pillar 2: Enhancing Vietnamese businesses' B2C cross‑border B2C e‑commerce capability Pillar 3: ASEAN Digital Trade Promotion Campaigns Comprehensive capacity-building and training programmes to enable Vietnamese businesses to independently manage global storefronts, marketing operations, and after‑sales services, focusing on: Regional e-commerce promotion campaigns focusing on Vietnamese products through localised vouchers, logistics support, and interactive livestreaming. |
