Viettel remains top valuable telecoms brand in Southeast Asia: Brand Finance

The Military Industry-Telecoms Group's brand value increased by US$144 million compared to the previous year. This is the 8th consecutive year of Viettel's brand value growth.

Viettel is the only telecoms brand of the Southeast Asia region in the list. 

Viettel earned pre-tax profits of VND43.1 trillion (US$1.8 billion) in 2022, the highest growth recorded since 2017.

The profits rose 3 percent from 2021. The group's consolidated revenues increased by 6.1 percent to VND163 trillion.

The company remained the largest mobile service provider in Viet Nam, with a market share of 54 percent.

Last year, Viettel's outbound investment for the first time reached nearly US$3 billion. Meanwhile, it remitted home nearly US$500 million, the highest amount in the last five years. By the end of last year, it had repatriated nearly 70 percent of its total investment abroad.

Brand Finance, headquartered in London, the UK, is the world's leading brand valuation consultancy.

In addition to calculating brand value, it also determines brand strength through the assessment of marketing investment, equity, and business performance.

Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.