From January to October, foreign arrivals totaled more than 17.2 million, a year-on-year increase of 21.5 percent. Air travel remained the dominant mode of entry, with 14.6 million visitors (84.9 percent), followed by 2.4 million by land (13.9 percent) and over 205,000 by sea (1.2 percent).
Asia continued to be the largest source market, with 13.6 million visitors, up 21 percent against the same period last year. China and South Korea led the way, with 4.3 million (25.2 percent) and 3.6 million (21 percent) visitors, respectively.
Europe ranked second with 2.13 million visitors, marking a sharp growth of 34.9 percent on year.
The surge in international arrivals has significantly boosted tourism revenue. In the first ten months of 2025, Viet Nam's travel and tourism sector earned an estimated VND77.4 trillion (US$2.94 billion), up 19.8 percent year-on-year. Accommodation and food service revenue also rose 14.6 percent to VND695.1 trillion (US$26.4 billion).
Major destinations such as Ha Noi, Ho Chi Minh City, Quang Ninh, Khanh Hoa, and Phu Quoc reported steady growth in international arrivals. To encourage longer stays and higher spending, new destinations and tourism products — including experiential, green, and cultural offerings — have been strategically developed nationwide.
The tourism industry aims to attract 22–23 million international visitors this year./.