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Japanese retailer Miniso opens stores in HCM City

VGP - Japanese retail chain for affordable fashion and lifestyle products, Miniso, has opened two stores in Ho Chi Minh City.

December 22, 2016 3:27 PM GMT+7

Mr. Miyake Junya, global co-founder and chief designer of Miniso said that Viet Nam is considered a bridge for the retailer and Southeast Asian market.

More than 50% of products, including fashion accessories, electronics, homewares and beauty products are sold at prices starting from VND43,000 or about US$2.

As planned, the Japanese-styled store will be opened in nothern cities, including Vinh in Nghe An province, Ha Long in Quang Ninh province, Hai Phong and Viet Tri in Phu Tho province from now until February, 2017; and increase its stores up to 60 in 30 cities and provinces nationwide in next year.

Miniso expects to open 6,000 stores globally by 2020.

Headquartered in Tokyo, the Miniso brand was founded in 2013. Miniso is now an internationally recognized brand with more than 1000 point-of-sales worldwide in such key cities as Tokyo, Shanghai, Bangkok, Singapore, and Dubai.

                                                                                                                                       By Vien Nhu