A new push for cultural industries

VGP – Viet Nam aims to invest more in cultural industries to bolster the economy as outlined in the “Strategy for development of cultural industries of Viet Nam by 2020, with a vision to 2030”, which has just been approved by the PM.

September 15, 2016 3:09 PM GMT+7

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As described in the Strategy a sector of the creative industries, the cutural industries include those that focus on cutural activities, such as film, publishing, fine arts, architecture, crafts, arts performing, design, fashion, advertising, software and game entertainment, photography and exhibitions, TV and radio, and cultural tourism. The Strategy aims to bring to a push for the cultural industries, so that they become important economic service sectors, and make positive contributions to the national economic growth.

The primary objective is that, the cultural industries create more jobs and contribute about 3% of GDPby 2020, and 7% of GDP by 2030. Especially, the advertising industry, including TV and radio, newspapers, magazines, internet and outdoor advertising, is aimed to earn US$ 1.5 billion by 2020 and US$ 3.2 billion by 2030; and cultural tourism activities acount for 10%-15% and 15%-20% of the total tourism outcome of US$ 19 billion and US$ 40 billion, respectively.

To that aim, one of the solutions is developing human resources, including innovation of training content and programs in order to enhance capacity, to improve management and business skills in the cultural industries; increase of collaboration,cooperation and participation of the higher education establishments and research institutes in developing human recources. An appropriate remuneration policy is needed to attract high-quality human resources, including those with best professional experience from the countries that have a high level of development of cultural industries.

Another solution was made to increase application of science and technology, especially modern technologies in the fields of creation, production, dissemination and storage of cultural products; to promote innovative content and operation of the cultural industries associated with the application of modern science and technology; and to enhance the scientific and technical content of products and services of the cultural industries.

Renovation is also increased for products and services of traditional culture. And, priority policies and more investment are encouraged to developsuch advantageous- available industries as cinema, performing arts, advertising, crafts, software and game entertainment, television and radio, fashion and cultural tourism. Domestic and foreign enterprises are both welcomed to increase investment in the cultural creative activities, producing cultural products and services.

Regarding market development, a community of domestic consumers of cultural products and services should be gradually formed through improving the public accessibility and use of the cultural products and services. Social resources are mobilized to establish and develop three cultural industrial centers in Ha Noi, Da Nang, Ho Chi Minh City and a number of centers associated with the world heritage of culture and nature.

The Ministry of Culture, Sport and Tourism takes charge to draft of Strategy for development of cultural industries of Viet Nam by 2020, vision to 2030, and also to implement this. The Strategy aims to increase awareness of the society about important role of culture and cultural resources as potential sector to develop economy and society./.

By Vien Nhu