Vogue ranks Viet Nam among standout destinations for 2026

The magazine said, the country continues to reopen strongly to international visitors after the COVID-19 pandemic, offering diverse experiences while maintaining its distinctive identity.

Iconic attractions such as Quang Ninh province's Ha Long Bay and Ninh Binh province highlight Viet Nam's natural beauty, while heritage sites in Hue, the caves of Phong Nha in Quang Tri province, the mountains of Sa Pa in Lao Cai province, and the beaches and islands of Phu Quoc in An Giang province and Con Dao in Ho Chi Minh City appeal to visitors seeking culture, nature and relaxation.

Major cities also add to the country's appeal. Ha Noi impresses with its mix of tranquil lakes, historic quarters, colonial architecture and lively street food culture, alongside a growing nightlife scene. Ho Chi Minh City stands out as a dynamic metropolis, where modern skyscrapers coexist with historic buildings, reflecting its creativity, openness and entrepreneurial spirit.

High-end resorts along Viet Nam's coastline, combined with improved air connectivity, including direct flights by Viet Nam Airlines from Paris to Ha Noi and HCM City have further enhanced the country's accessibility and tourism profile.

With its balanced combination of heritage, nature, modern urban life and increasingly developed tourism infrastructure, Vogue ranks Viet Nam among the standout destinations for 2026, catering to travelers seeking authentic, sustainable and memorable experiences.

According to the Viet Nam National Authority of Tourism (VNAT), in the first 11 months of 2025, the country welcomed more than 19.1 million international visitors, up 20.9 percent year-on-year and surpassing its pre-pandemic peak in 2019.

A ceremony marking the arrival of the 20 millionth foreign visitor was held in Phu Quoc Special Zone, in the southern province of An Giang, on December 15. This is the first time in the tourism industry's 65-year history that such as milestone has been achieved in a single year.

The positive performance in 2025 reflects the sector's persistence in implementing strategic policies, including visa reform, product diversification, digital transformation and targeted promotion in key source markets such as Europe, India, China, the U.S., Australia, the Republic of Korea and Japan./.