Vinamilk leads Forbes’ 40 most valuable company brands in Viet Nam

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With the value of more than US$1.7 billion, Vinamilk ranks first in the list and accounts for more than 30% of the total value of US$5.4 billion held by 40 brands.

It is the second successive year Vinamilk has secured the first position. In 2016, Vinamilk ranked first with a value ofUS$1.52 billion, followed by Viettel, which holds 52% of Viet Nam's telecommunication market, with a value of US$752 million.

This year, the value of Vinamilk brand increase 13%, doubling the brand of Viettel with US$849.6 million.

Vingroup, whose estimated values was US$299.3 million, ranked third. The list closed out with the agriculture group LocTroi, which was assessed at US$13.1 million.

Saigon Securities Inc (SSI) was the only brokerage included in the Forbes Viet Nam list.

Among other financial institutions were Vietcombank, Vietinbank, BIDV, Bao Viet Holdings, MB Bank, VP Bank and Sacombank.

Three quarters of the 40 firms are already listed on the Ho Chi Minh and Ha Noi stock exchanges, including two brewers Sabeco and Habeco, Mobile World Corp, Vietjet Air and property developer Novaland.

Some of the 40 companies trade their shares on the Unlisted Public Company Market (UPCoM) and the Over-the-Counter (OTC) market, such as Truong Hai Automobile, VP Bank and Techcombank.

According to Forbes Viet Nam, the evaluation was conducted based on the contribution of the company’s brand to the business performance. The most valuable brands were the firms that recorded high revenue and earnings in the industries they were leading.

The brand valuation is calculated on the company’s share price-to-earnings (P/E) ratio versus the market’s average P/E ratio for listed ones.

For unlisted companies, Forbes Viet Nam compared the firm’s scale and scope to others in the same industry to calculate the company’s value.

By Thuy Dung