Viet Nam's online export value to reach VND145.2 trillion by 2028

At the "Online Export Development" workshop jointly organized by the Viet Nam E-commerce Association (VECOM) and Access Partnership in Ha Noi on December 16, new insights into the country's e-commerce export potential were revealed.

The event highlighted the growing significance of e-commerce for Viet Nam's micro, small, and medium enterprises (MSMEs).

Access Partnership, an international research organization, presented their report "Online Export Opportunities in Viet Nam," sharing the latest findings on Vietnamese businesses' practices.

The research indicates that Viet Nam's B2C e-commerce export value reached VND86 trillion (approximately US$3.5 billion) in 2023 and is expected to grow 1.7 times to VND145.2 trillion (approximately US$5.8 billion) by 2028. Notably, MSMEs are projected to contribute 25 percent of this total value.

The workshop addressed both opportunities and challenges facing Vietnamese MSMEs in cross-border e-commerce.

Despite rapid sector growth, 95 percent of surveyed MSMEs reported significant difficulties in recruiting high-quality talent for cross-border e-commerce operations.

The same percentage of businesses cited insufficient understanding of foreign markets' e-commerce import regulations, expressing desire for more knowledge about import rules in key markets like the United States, Japan, and China.

High logistics costs, talent shortages, and limited knowledge of foreign markets remain major barriers deterring MSMEs from expanding their cross-border e-commerce investments.

VECOM representatives noted that Viet Nam is completing its initial phase of online exports, with 2025 being a pivotal year before entering a new "take-off" phase from 2026.

The Ministry of Industry and Trade is expediting the draft National E-commerce Development Master Plan for 2026-2030, which proposes online exports as a crucial component of e-commerce development, including specific goals, policies, and solutions to effectively support MSME online exports.

The ambitious online export targets, supported by coordinated government oversight, aim to motivate domestic MSMEs to invest and develop into global brands./.