Viet Nam remains attractive to Swedish investors

The survey highlighted that Viet Nam's economy performance continues to support investor confidence. In 2025, GDP growth reached 8.02 percent, outperforming earlier projections and reinforcing the country's position among the world's fastest-growing economies.

Swedish companies share this positive trajectory. In 2026, 61 percent expect industry turnover to increase. Together with 81 percent recorded in 2025 the last two years reflect a stable and forward-looking business sentiment.

Sweden - long-term partner in Viet Nam's growth journey

Sweden aims to play a constructive role as a long-term partner in Viet Nam's development, contributing through trade, investment and knowledge exchange. The survey also highlights the strength of Sweden's reputation in Viet Nam, with 81 percent of Swedish companies confirming that "Brand Sweden" supports their business, reflecting positive associations with high quality, sustainability, and innovation.

This is reinforced by strong local partnerships and long-standing presence in key sectors aligned with Viet Nam's development priorities, such as health, infrastructure and trusted connectivity contributing to the green and digital transformation.

Viet Nam's deep integration in global value chains continue to attract both new investors and old projects expanding their operations. Nearly half of Swedish firms in the 2026 survey established their presence after 2020, underlining the market's increasing attractiveness.

In 2026, 50 percent of Swedish companies plan to increase their investments. Although slightly down from 59 percent in 2025, this figure indicates sustained confidence in Viet Nam's long-term growth potential and a resilient investment outlook.

Improving business climate with remaining challenges

The survey shows a notable improvement in the overall business environment. In 2026, 67 percent of the companies describe the business climate as good or very good, compared to 46 percent in 2025.

Swedish companies report high satisfaction with Viet Nam's strong supplier base, reliable distribution networks, and overall sense of safety as key advantages. These factors continue to make the country an increasingly attractive place to operate.

Viet Nam's commitment to achieving net-zero emissions by 2050 is increasingly reflected in business activity.

Swedish companies are actively supporting Viet Nam's green transition, particularly in renewable energy and sustainable industrial solutions. At the same time, they emphasize the importance of clearer regulatory frameworks and improved infrastructure to accelerate progress.

Outlook: strong fundamentals with scope for reform

The findings confirm Viet Nam's position as a dynamic and attractive market for Swedish companies. Continued progress on regulatory transparency, administrative efficiency, and infrastructure will be important to sustain momentum and unlock further investment.

Overall, Swedish companies view Viet Nam as a long-term partner and growth market. With sustained investment interest, strengthening business sentiment, and expanding opportunities across sectors, Swedish companies remain committed to supporting Viet Nam's economic development, innovation capacity, and sustainable transformation.

The Business Climate Survey 2026 is conducted annually by Business Sweden in collaboration with the Embassy of Sweden in Viet Nam. The 2026 edition is based on responses from 33 Swedish companies across a range of industries, providing a snapshot of business sentiment and insights into opportunities and obstacles in the Vietnamese market./.