Viet Nam among most appealing tourist destinations for Singaporean visitors: The Straits Times

In its recent article, The Straits Times attribute the country's momentum to structural strengths including political stability, a solid education system and steadily improving infrastructure, which have helped Viet Nam maintain consistent growth and reinforce its standing on the regional tourism map.

The country's appeal lies in its mix of cultural depth, varied landscapes and affordability. Its vibrant street life, renowned cuisine and competitively priced wellness and beauty services are increasingly drawing younger visitors from Singapore and beyond.

Looking ahead, Viet Nam's tourism prospects remain bright, with authorities targeting around 50 million international arrivals by 2030. Global hospitality groups are also ramping up investments, encouraged by rising travel demand, improving living standards and stronger connectivity.

Improved air links are further fueling demand. Visitor arrivals from Singapore rose 15.5 percent year-on-year in 2025, aided by new routes.

Viet Nam welcomed 6.76 million international visitors in the first three months of the year 2026, up 12 percent year-on-year and the highest quarterly figure ever recorded.

The nation has set a target of luring 25 million international tourists this year./.