THE SOCIALIST REPUBLIC OF VIET NAM
Government News
Search volume for Viet Nam’s tourism ranks 6th worldwide
VGP - The search volume for Viet Nam's tourism via Google's market trend tracking tool grew 75 percent in 2023, ranking 6th in the world, according to the Viet Nam National Authority of Tourism (VNAT).
Meanwhile, Thailand ranked 10th, Indonesia 11th, Malaysia 12th, and the Philippines 14th.
The 10 countries with the highest number of tourism-related searches of Viet Nam were the U.S., Australia, Japan, India, South Korea, Singapore, the UK, Germany, Malaysia and Thailand.
Ho Chi Minh City, Ha Noi, Da Nang, Phu Quoc, Hoi An, Nha Trang, Da Lat, Hue and Phan Thiet were the most searched destinations.
In 2023, Viet Nam welcomed 12.6 million international visitor arrivals and 108 million domestic visitor trips, the VNAT reported.
The nation won 19 World's Leading Awards and 54 Asia's Leading Awards by the World Travel Awards.
In particular, Viet Nam was honored as " World's Leading Heritage Destination" for the 4th time, and became "Asia's Leading Destination" for the 5th time.
Many Vietnamese destinations and tourism businesses also received other prestigious award categories.
Viet Nam's tourism industry aims to strive to welcome 17-18 million international visitor arrivals and serve 110 million domestic visitor trips in 2024./.