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VNG is a leading internet company, with a total brand value of US$35.5 million; Viettel holds 52% market share of Viet Nam’s telecommunications; while FPT is the largest technology corporation in the country.
Forbes measures a brand's value by looking at its financial figures. The most valuable brand should reach a large turnover in the industries in which the brand plays a leading role.
Forbes requires transparent financial data, and some companies, despite being considered notable brands - including KYMDAN, Euro Window, Novaland, and Tan Hiep Phat - do not have sufficient basis to prove their brands’ value./.
By Khanh Phuong