Forbes announces VN’s top 50 brands in 2020

Top five brand values in Viet Nam include Viettel, Vinamilk, VNPT, Sabeco and Vinhomes.

The total brand value of the 2020 list is worth more than US$12.6 billion, up 22% compared to the previous list. The top 10 brands include popular names such as Viettel, Vinamilk, Sabeco, Vinhomes, Vietcombank, FPT and Vincom Retail, accounting for 30% of the total value.

Viettel - a military-run industry and telecoms group, with a brand value of more than US$2.9 billion, has topped the list, followed by Vinamilk – a producing and trading milk and dairy products company, with a brand value of more than US$2.4 billion (in 2019, the brand values of Viettel and Vinamilk were US$2.1 and US$2.2 billion respectively).

Novaland and Nam Long, the two businesses operating in real estate, are named in the top 50 brands of this year, occupying the position of 26th and 38th, respectively. 

Representatives in the list are mainly operating in food, beverage and finance sectors (nine ones), real estate, technology, materials and retail sales. 

Forbes Viet Nam implemented this list according to Forbes US’s assessment method, calculating the role of brand contribution in the business performance of enterprises. The most valuable brand is the brand that achieves a high turnover in the industries in which it plays a key role. 

After making a preliminary list of more than 100 companies with strong brands, products with wide coverage and high level of consumer awareness, Forbes Viet Nam calculates income before taxes and interest, then determines contribution value of intangible assets.

By Ha Linh