The report showed that European business leaders are increasingly optimistic about the economic prospects of Viet Nam despite a turbulent global landscape, marking a pivotal shift as the score reached its highest level since early 2022.
Bruo Jaspaert, EuroCham Viet Nam Chairman said the clear rise in sentiment indicates a broader recognition of the country's ongoing political and economic transformation it has seen over the past years.
Despite global challenges, Viet Nam's positive investment climate is creating new opportunities for European companies, especially in key sectors like technology, manufacturing, tourism and renewable energy.
He explained that the uptick in business confidence can be attributed to several factors, most notably Viet Nam's ongoing economic reforms and its centrality in the global shift toward sustainability. Particularly, many respondents referenced the "double transformation" of digital and green transitions as key drivers of optimism.
Up to 75 percent of survey respondents indicated they would recommend Viet Nam as an investment destination.
EuroCham also pointed out top three obstacles including administrative burdens, unclear regulations, and difficulties in obtaining licenses and permits./.