EuroCham launches 2026 Whitebook

The Whitebook was presented to representatives of the Vietnamese Government in the presence of Deputy Prime Minister Ho Duc Phoc and European Commissioner for International Partnerships Jozef Síkela, on the occasion of the EU–Viet Nam Global Gateway Business and Investment Forum.

Speaking at the launch, EuroCham Chairman Bruno Jaspaert stressed that European businesses are already deeply engaged in Viet Nam's economy.

"We are already here, and we are investing in this country," he said, noting that while European investors may not always be the largest, they bring high-quality, sustainable investments and seek to contribute to the country's long-term development.

The 2026 edition, spanning 280 pages, reflects a year of work by 20 sector committees and incorporates insights from more than 1,500 European enterprises operating in Viet Nam. Its recommendations cover a wide range of sectors, including energy, logistics, healthcare and digital industries, aiming to improve the investment climate and enhance Viet Nam's competitiveness in Southeast Asia.

According to EuroCham, amid intensifying global competition for capital, cost advantages alone are no longer sufficient. Investors are increasingly prioritising regulatory transparency, governance efficiency and sustainability standards.

"The next step is to ensure consistent implementation. The 2026 Whitebook serves as a roadmap to effectively translate billion-euro investment commitments into tangible results," Jaspaert said.

A notable feature of this year's publication is the "Must-Win Battles" initiative, which identifies priority reforms capable of delivering rapid and measurable improvements to the business environment.

As Viet Nam seeks to attract the next wave of European investment, EuroCham emphasised that the focus should now shift from commitments to execution, ensuring that policy reforms keep pace with the country's growth ambitions and evolving role in global value chains./.